Offerwall • Shipped 2025
Role
Product Designer
Timeline
March – April 2025
SKILLS
Product Design
Monetization Strategy
Behavioral UX
Dashboard & Systems Design
Overview
If you’ve ever used a reward app, you’ve probably seen an offerwall.
It’s the place where users complete tasks- downloading apps, reaching levels, signing up for trials, in exchange for in-app currency. It’s simple, performance-based, and surprisingly powerful.
For publishers, it’s a strong monetization layer.
For users, it’s a way to progress without spending real money.
But we noticed something interesting.
Whenever we ran a limited-time boost - 2x or 3x rewards - engagement jumped. Revenue spiked. Users moved faster. There was energy.
Impact
+28%
Engagement Rate
+14%
Conversion Rate
+62%
Revenue During Promotional Windows
Problem
Before this feature, the offerwall looked the same every day. The reward for an offer was fixed. There was no urgency layer, no visible difference between “today” and “next week.” Behaviorally, users had no reason to act now instead of later.
On the publisher side, things weren’t much better. Running a promotion meant coordination with internal teams. There was limited visibility into performance and no way to compare campaigns against historical baselines.
We were leaving growth on the table.
Solution
Making Value Obvious
During a promotion, the original reward is struck through. The boosted value is paired with a clear multiplier badge - 2X, 3X.
Introducing Urgency
We added real-time countdown timers, turning promotions into time-bound events. This was reinforced with in-app banners, and reminders before expiry.
Managing Promotions
A central dashboard shows scheduled, active, and completed campaigns with revenue and engagement at a glance.
Creating a Promotion
We designed a simple, self-serve flow where publishers can set a reward multiplier, define timing, add optional budget caps, and preview exactly how the offerwall will appear.
Communicating the Moment
We enabled publishers to trigger push notifications when promotions go live and before they end - turning boosts into moments users don’t miss.
Learning from the Data
We surfaced real-time metrics and post-campaign insights- engagement lift, revenue uplift, conversion changes, and ROI vs baseline.
Reflection
What I loved about this project is how small design changes created outsized impact.
A strikethrough.
A badge.
A timer.
On their own, they’re simple UI elements. But when paired with backend systems and analytics, they transform behavior across an ecosystem.
Offerwall Promotions turned from a manual tactic into a repeatable growth engine.
And it reinforced something I deeply believe: